OK, perhaps probably is a strong word, but there’s a good chance depending on your industry and role within it. The world is changing fast, and that means greater instability for business owners and less job security for a lot of employees.
But don’t worry. You can still thrive in this new economy! After the initial shock and disappointment, you may discover it was the best thing that could have happened. You just need to get with the times.
When I lost my job a year and a half ago, experience taught me this was an indication of a downturn in the economy. Why? Because Marketing is usually the first expense to be cut when revenues start to decline. We’re frequently the “canary in the coal mine”. What I quickly discovered, however, was that Marketing budgets hadn’t shrunk, they’d simply shifted to newer, more cutting-edge strategies. What’s more, they appeared to favor freelancers. After half a year of easily picking up more fulfilling and better-paying contract work, I decided to stop looking for a full-time job and launched my own virtual agency – J.D. Nevins Communications Inc. (https://jdnevins.ca/).
I got busy, furiously learning everything my 20 years of marketing experience hadn’t taught me; Strategies and techniques that have only emerged in the last 3-5 years. I became a Facebook Advertising Mastermind! I started to expand my LinkedIn network and profile views, sometimes by 1000% over the previous week, I found ways to rank my videos on the first page of a commonly searched phrase on Google, overnight!
One year later, my agency is ranked among the top 10 Digital Marketing Agencies in Toronto on UpCity (#1 among non-members and by review scores). What’s more, all this has allowed me to take my kids out of the expensive before-and-after school programs we’d enrolled them in and I simply work around my family’s schedules. I’ve been able to focus my time on the type of work I enjoy most while outsourcing the things I don’t enjoy to other freelancers.
My clients have not only given my agency rave reviews, but many of them have become completely self-sufficient with their marketing, which has saved them a lot of money! This is partly because I realized I enjoy teaching, so I have taught many of them rather than make them beholden to my services.
I have more freedom and fulfillment today than I ever imagined, and I believe this is possible for just about anyone and any business! Much of this success boils down to mindset. It was about re-calibrating all the industrial age approaches to marketing I’d learned during the course of my career and adapting them to the information age.
In other words, I got with the times. And now, I want help you and your business do the same!
If you’re a business owner who’s finding it hard to keep up with new technologies and evolving platforms. Or you’re someone who has recently lost their job. Or you’re someone who is unfulfilled in their current job and wants to launch a business around something that excites you more; my team and I can quickly set you up for success.
If you’d like to learn more about what we can do for you and your business, check out our website link above, or book a free strategy call with me using the link below: