Embracing a “No Cause” Policy in the Workplace

Posted on
Ben & Jerry's 1998, Toronto

In recent years, workplaces have witnessed a surge in social activism, as companies seek to address societal issues through policies such as Diversity, Equity, and Inclusion (DEI). While these initiatives may be well-intentioned, they can inadvertently create division and distract employees from their primary responsibilities. In this article, I advocate for the adoption of a […]


Depolarizing the World

Posted on

I may be the wrong guy for this… and I certainly can’t achieve it alone! Back in April of this year when I launched BIYF Marketing, the mandate was pretty straightforward: To provide honest and practical advice related to the digital age of sales and marketing, in a fun way. As guests started to come […]