Articles

Let’s talk about “Niching Down”!

Posted on

OK, “Master of ALL …” is certainly a bit of a stretch, but let’s talk about “NICHING DOWN” for a moment. It’s sound advice that I often share with clients and peers, yet I don’t entirely follow it myself. Let me take a step back for a moment. When I graduated from University in 1996 […]

Articles

Awards are nice, people are nicer!

Posted on

Truth is paradoxical. Consider these expressions for examples: Actions speak louder than words. | The pen is mightier than the sword. Look before you leap. | He who hesitates is lost. The early bird catches the worm. | Haste makes waste. The day after the WOI Awards Gala in Toronto I needed to take some […]

Articles

Branding takes time!

Posted on

Just because we are progressing faster doesn’t mean you have to succeed faster. Building a reputable and enduring brand still doesn’t happen overnight. So, you’re ready to start your own business. GREAT!!  Now, where do you start? Most people I speak with who are in the early planning stages of a new business start by […]