“Marketing” is typically a “big-picture” perspective which encompasses sales, advertising, and branding. While considering the wide array of individual strategies and techniques you can use to raise awareness and build your brand, it’s important to consider how they all fit together as a cohesive strategy.
It will be a year of reckoning Over the last two weeks, I participated in some online panel discussions in which the theme was “Social Media Trends for 2020”. In these, I put forward a few predictions, but the one that seemed to intrigue my fellow panelists the most was that 2020 will be a […]
This is a 1-time LIVE training call December 5, 2019 1 PM (EST) / 10 AM (PST) Here’s what you’ll learn: ▶️ Learn about my favorite tools, tips, and tricks for creating and editing videos ▶️ Simple tools for creating stunning intros and outros that will make your videos stand out ▶️ How I create […]
OK, “Master of ALL …” is certainly a bit of a stretch, but let’s talk about “NICHING DOWN” for a moment. It’s sound advice that I often share with clients and peers, yet I don’t entirely follow it myself. Let me take a step back for a moment. When I graduated from University in 1996 […]
Truth is paradoxical. Consider these expressions for examples: Actions speak louder than words. | The pen is mightier than the sword. Look before you leap. | He who hesitates is lost. The early bird catches the worm. | Haste makes waste. The day after the WOI Awards Gala in Toronto I needed to take some […]