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Let’s talk about “Niching Down”!

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OK, “Master of ALL …” is certainly a bit of a stretch, but let’s talk about “NICHING DOWN” for a moment. It’s sound advice that I often share with clients and peers, yet I don’t entirely follow it myself. Let me take a step back for a moment. When I graduated from University in 1996 […]

Articles

Branding takes time!

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Just because we are progressing faster doesn’t mean you have to succeed faster. Building a reputable and enduring brand still doesn’t happen overnight. So, you’re ready to start your own business. GREAT!!  Now, where do you start? Most people I speak with who are in the early planning stages of a new business start by […]